About Us

Travara is a purpose-driven travel brand for today’s modern, socially conscious global citizen. Our name is a blend of the words travel + vara (the Sanskrit word that means ‘the best of something’), so…the best of travel.

Think of Travara as your go-to source for all things globally-inspired and related to sustainable tourism. Where to go, what to do, where to stay, what to buy. What’s different about us, is that we’re all about good travel. Our goal is to make sustainable tourism the norm, but first we need to explain what it really means and show you how easy it really is.

We love the sustainable hotels that invest in local communities; the airlines that are working to reduce their carbon footprint; the brands that were inspired by global travel and do important things like economically empower women in underserved regions…you get the picture. Big and small companies that are doing it right, in a sustainable way, all working towards the Global Goals.

Tourism is a huge tool for development, so we’re all about promoting opportunities that have layers of impact, for you and the communities you’re visiting. Whether it’s a country you’ve never heard of, an off-the-beaten path wine region you should visit (before everyone else) or a cool social enterprise, whose goods or services are giving back in unique ways, this is where you find them.

If you discover something on Travara, you can rest assured it’s good for you…and the world.

Travel Well!

Michelle Martin

Founder | Travara